Hi, I’m Jo Loveridge! I believe websites should be accessible to everyone.
With nearly two decades of experience, I love turning your ideas into intuitive, user-friendly experiences. Outside of coding, you’ll also find me organising a local freelancer meet-up.
I build fast, future-friendly websites that are designed to scale with your business and easy for your team to manage.
My main focus is on accessibility, and usability, meaning your website can be accessed by as many people as possible.
Pixel-perfect, responsive, and accessible. I take your designs and bring them to life with clean, scalable code. Whether you need a slick landing page or a full site build, everything is optimised for performance and future maintenance.
HTML
SCSS, compiled with Gulp
Vanilla JavaScript
ITCSS / BEM methodologies for scalable, maintainable CSS
Tailwind
Bootstrap
jQuery
Webpack
Timber / Twig (for WordPress)
WCAG AA compliance
Back-End Development
While front-end is my own personal forte, I collaborate with trusted developers to build custom functionality behind the scenes – from custom CMS’s and e-commerce systems, to API integrations. You get one point of contact; I handle the dev wrangling.
WordPress
I build custom themes from scratch, using ACF and Gutenberg blocks tailored to your exact content needs. No page builders, no bloat – just fast, flexible sites you can actually update yourself.
Gutenberg & ACF
ACF Flexible Content
WooCommerce
Custom themes
Custom plugins
Accessibility
Accessibility isn’t an add-on, it’s built into every site I create. I follow WCAG best practices, test with screen readers, and make sure everything works for real users. Good accessibility = better UX for everyone.
Documentation
Clean handovers are my thing. I create user guides, admin walkthroughs, and clear developer notes (because future you will thank you).
This ensures that you and your team are never left guessing.
Audits
Something feeling off with your site? Not sure whether it’s performing at it’s best?
I offer website audits and health checks that highlight what’s working, what’s not, and what’s costing you conversions. Fixes can be phased or full-on – I’ll work to your budget.
HTML Emails
Responsive, reliable, and tested across dozens of email clients using Litmus or Email on Acid.
My HTML emails are built with inlined CSS, table-based layouts, and plenty of Outlook-friendly tricks to make sure they work for as many people as possible. And yes, they still look good.
Design
When it comes to websites I design thoughtful, user-friendly experiences that look the part and really let your brand shine.
You may be starting from scratch with a brand new business, or have an existing website that needs a refresh, either way I'm here to help with my design expertise.
I dig into your goals, your users, and your competitors to make sure we’re designing with purpose. Then I translate that insight into wireframes – simple layouts that map out structure and flow before we get into the visuals.
Website Design
Website Design, or User experience (UX), is about creating intuitive, user-first layouts that are easy to navigate and a joy to use. And yes, they look good too.
I combine functionality with thoughtful, modern design to make sure your customers can find exactly what they’re looking for.
Accessible design thinking
Inclusive design is always baked in from the start with Starboard.
Colour contrasts, keyboard navigation, screen reader support – it’s all considered in my process. Because a site that everyone can use is a site that performs better for everyone.
Style guide and brand application
Already have a brand? Great! I’ll make sure your fonts, colours and tone are applied consistently and professionally.
Need help defining your look and feel? I can help create a mini style guide that keeps your visuals aligned across web, print and beyond.
Branding
I work with a variety of talented branding specialists who can help define or refine your visual identity – from logos and colour palettes to tone of voice and brand guidelines.
WordPress
From bespoke themes to advanced plugin development, I make WordPress work best for you and your brand.
Built from the ground up, no bloated page builders, no off-the-shelf shortcuts. I develop lightweight, bespoke WordPress themes tailored to your content and your workflow.
Clean code, custom layouts, and a robust content management system that lets your brand remain beautiful.
ACF (Advanced Custom Fields)
ACF is the secret sauce behind most of my WordPress builds.
It lets me craft an intuitive content management system (CMS) that that make sense to real humans (not just devs), and honours your brand design on the front end.
Plugin development
Need functionality you can’t get from an off-the-shelf plugin? I can build custom features to fit your exact needs. Maybe you need a booking tool, a filterable directory, or something totally unique.
And if I can solve it with an existing plugin, I’ll always say so.
Performance and Audits
WordPress can be fast, if it’s built right. I can audit your existing site for speed and stability, optimise performance, and cut the cruft that slows things down.
Think faster loads, better scores, and happier users.
Existing themes
Already have a theme in place? I can work with that too. I can do design refreshes, a rebuild, or just building new sections or pages into your website.
I’ll step in, clean up, and bring structure to the chaos – all without breaking what’s already working.
Social Media
Helping brands show up with clarity and consistency.
Whether you need strategic input, polished visuals, or just someone to handle the posting, I offer flexible social media support designed to suit your workflow and audience.
From one-off campaigns to ongoing content plans, I’ll help make your brand more visible without adding to your to-do list.
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