I’m a freelance web developer & designer crafting beautiful, user-friendly websites.
Whether you’re an agency needing reliable front-end development, or a business looking for a complete website solution, I ensure a smooth, stress-free process that’s delivered on time.
Hi, I’m Jo Loveridge! I believe websites should be accessible to everyone.
With nearly two decades of experience, I love turning your ideas into intuitive, user-friendly experiences. Outside of coding, you’ll also find me organising a local freelancer meet-up.
My clients
Who I work with
Agencies
Pixel-perfect development, seamless WordPress integrations, and white-label services you can trust. I’m here to enhance your team without the overhead.
Whether you’re an agency looking for a skilled developer to integrate seamlessly into your team or a business seeking a robust online presence, I offer tailored web development services.
Pixel-perfect, responsive, and accessible. I take your designs and bring them to life with clean, scalable code. Whether you need a slick landing page or a full site build, everything is optimised for performance and future maintenance.
HTML
SCSS, compiled with Gulp
Vanilla JavaScript
ITCSS / BEM methodologies for scalable, maintainable CSS
Tailwind
Bootstrap
jQuery
Webpack
Timber / Twig (for WordPress)
WCAG AA compliance
While front-end is my forte, I collaborate with trusted developers to build custom functionality behind the scenes – from custom CMS’s and e-commerce systems, to API integrations. You get one point of contact; I handle the dev wrangling.
I build custom themes from scratch, using ACF and Gutenberg blocks tailored to your exact content needs. No page builders, no bloat – just fast, flexible sites you can actually update yourself.
Gutenberg & ACF
ACF Flexible Content
WooCommerce
Custom themes
Custom plugins
Accessibility isn’t an add-on, it’s built into every site I create. I follow WCAG best practices, test with screen readers, and make sure everything works for real users. Good accessibility = better UX for everyone.
Clean handovers are my thing. I create user guides, admin walkthroughs, and clear developer notes (because future you will thank you). Whether it’s for internal teams or clients, you’ll never be left guessing.
Something feeling off with your site? I offer front-end, speed and accessibility audits that highlight what’s working, what’s not, and what’s costing you conversions. Fixes can be phased or full-on – I’ll work to your budget.
Responsive, reliable, and tested across email clients using Litmus or Email on Acid. Built with inlined CSS, table-based layouts, and plenty of Outlook-friendly tricks. And yes, they still look good.
Web Design
Whether you’re after a full website design or UX support for an existing project, I create intuitive, accessible digital experiences that look great and perform even better.
Every great website starts with understanding. I dig into your goals, your users, and your competitors to make sure we’re designing with purpose. Then I translate that insight into wireframes – simple layouts that map out structure and flow before we get into the visuals.
User experience is more than a buzzword. I create intuitive, user-first layouts that are easy to navigate and a joy to use. And yes, they look good too. I combine functionality with thoughtful, modern design to make your brand shine.
Inclusive design is baked in from the start. Colour contrasts, keyboard navigation, screen reader support – it’s all considered in my process. Because a site that everyone can use is a site that performs better for everyone.
Already have a brand? Great! I’ll make sure your fonts, colours and tone are applied consistently and professionally. Need help defining your look and feel? I can help create a mini style guide that keeps your visuals aligned across web, print and beyond.
WordPress
From bespoke themes to advanced plugin development, I make WordPress work best for you and your brand.
Built from the ground up, no bloated page builders, no off-the-shelf shortcuts. I develop lightweight, bespoke WordPress themes tailored to your content and your workflow. Clean code, custom layouts, and no surprises under the hood.
ACF is the secret sauce behind most of my WordPress builds. It lets me craft intuitive content areas that make sense to real humans (not just devs). Whether you’re managing testimonials, team bios, or a mega menu – it’ll be structured, not scattered.
Need functionality you can’t get from an off-the-shelf plugin? I can build custom features to fit your exact needs. Whether it’s a booking tool, a filterable directory, or something totally unique. And if I can solve it with an existing plugin, I’ll always say so.
WordPress can be fast, if it’s built right. I’ll audit your site for speed and stability, optimise performance, and cut the cruft that slows things down. Think faster loads, better scores, and happier users.
Already have a theme in place? I can work with that too. Whether it’s a refresh, a rebuild, or just wrangling a fiddly layout into shape, I’ll step in, clean up, and bring structure to the chaos – all without breaking what’s already working.
White label support
Need someone to slot into your team without the hassle of hiring? I provide white label web design and development services.
I can help shape the solution before the first line of code is written — offering technical input during discovery, scoping out deliverables, and advising on the most efficient way to build. Consider me your strategic plus-one.
From pixel-perfect builds to full page templates, I write scalable, accessible front-end code that integrates beautifully with your team’s workflow. Whether it’s custom components or full theme builds, I’ve got it covered.
I don’t just make things look nice – I make sure they work for users. I can support your in-house team with wireframes, prototypes, or full UI designs in Figma, all with usability in mind.
I produce clean, client-friendly and dev-friendly documentation so your internal teams or your client’s admin can hit the ground running. Code is clearly commented, and theme documentation is added to repositories.
Need a freelancer who can join client calls, explain technical stuff without the jargon, and represent your team like a pro? I’m happy to step in – white-labeled, professional, and always prepared.
Let's talk
Whether it’s a small step or a giant leap, I’m here to guide your project.
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