Mission control for your next web project

Every great website starts with understanding. I dig into your goals, your users, and your competitors to make sure we’re designing with purpose. Then I translate that insight into wireframes – simple layouts that map out structure and flow before we get into the visuals.

User experience is more than a buzzword. I create intuitive, user-first layouts that are easy to navigate and a joy to use. And yes, they look good too. I combine functionality with thoughtful, modern design to make your brand shine.

Inclusive design is baked in from the start. Colour contrasts, keyboard navigation, screen reader support – it’s all considered in my process. Because a site that everyone can use is a site that performs better for everyone.

Already have a brand? Great! I’ll make sure your fonts, colours and tone are applied consistently and professionally. Need help defining your look and feel? I can help create a mini style guide that keeps your visuals aligned across web, print and beyond.

Built from the ground up, no bloated page builders, no off-the-shelf shortcuts. I develop lightweight, bespoke WordPress themes tailored to your content and your workflow. Clean code, custom layouts, and no surprises under the hood.

ACF is the secret sauce behind most of my WordPress builds. It lets me craft intuitive content areas that make sense to real humans (not just devs). Whether you’re managing testimonials, team bios, or a mega menu – it’ll be structured, not scattered.

Need functionality you can’t get from an off-the-shelf plugin? I can build custom features to fit your exact needs. Whether it’s a booking tool, a filterable directory, or something totally unique. And if I can solve it with an existing plugin, I’ll always say so.

WordPress can be fast, if it’s built right. I’ll audit your site for speed and stability, optimise performance, and cut the cruft that slows things down. Think  faster loads, better scores, and happier users.

Already have a theme in place? I can work with that too. Whether it’s a refresh, a rebuild, or just wrangling a fiddly layout into shape, I’ll step in, clean up, and bring structure to the chaos – all without breaking what’s already working.

I can help shape the solution before the first line of code is written — offering technical input during discovery, scoping out deliverables, and advising on the most efficient way to build. Consider me your strategic plus-one.

From pixel-perfect builds to full page templates, I write scalable, accessible front-end code that integrates beautifully with your team’s workflow. Whether it’s custom components or full theme builds, I’ve got it covered.

I don’t just make things look nice – I make sure they work for users. I can support your in-house team with wireframes, prototypes, or full UI designs in Figma, all with usability in mind.

I produce clean, client-friendly and dev-friendly documentation so your internal teams or your client’s admin can hit the ground running. Code is clearly commented, and theme documentation is added to repositories.

Need a freelancer who can join client calls, explain technical stuff without the jargon, and represent your team like a pro? I’m happy to step in – white-labeled, professional, and always prepared.