The challenge
Bluecube came to me with a clear goal: attract at least two new customers per month through a stronger digital presence. While their technical offering was solid – covering Managed IT, Mobile, and Connectivity – they weren’t making the most of their content or visual branding online. Their messaging needed refining, and their social channels lacked the rhythm and clarity needed to engage their B2B audience.
They needed a partner to not only design content but also plan, write, and schedule it – keeping everything aligned across LinkedIn, email, and upcoming in-person events.
Project Snapshot
| Working together since: | 2025 |
| Project type: | Client |
| Skills: | Content Strategy, Copywriting, Social Media Design, Web Design, LinkedIn, Zoho Campaigns, Figma, WordPress |
| Collaborators: | Tom Kentell (Web Dev) |
Social media strategy and structure
To avoid sporadic posting and generic content, I developed a full 7-week rollout plan mapped around Bluecube’s blog series and a live event: the Cyber Security Breakfast Summit. The strategy aligned each blog post with a LinkedIn carousel or image post, a Zoho email campaign, and a follow-up action.
Each week featured:
- 2–3 LinkedIn posts optimised for B2B engagement
- 1 Zoho email campaign with mobile-friendly visuals
- A spotlight on one blog topic or service offering
- Promotion of the upcoming cybersecurity event
The campaign was broken into three pillars: awareness, authority, and action – building trust before inviting users to book or contact Bluecube directly.
Designing for impact
Using Figma, I created a branded visual system of LinkedIn carousels, single-image posts, Zoho banners, and event promo graphics; all aligned with Bluecube’s existing brand but with a fresher, more confident feel.
I’ve been working closely with Bluecube to produce the following design materials:
- Downloadable PDF’s
- Email Banners
- Customised invoices
- Powerpoint Presentations
- New sections and templates for the WordPress website
- LinkedIn profile cover images
- Social media carousels and single images
- Printed adverts
The result
The campaign is still live at the time of writing, but early results are already promising. I’ll be updating this section with results in the coming weeks.
I continue to support Bluecube with design and content work as needed, helping them stay consistent and confident in their messaging.
What they said
- Paul Reames, Managing DirectorWe’ve been working with Jo for a few months now on a diverse range of design projects, including web page design, social media design, direct mail design, advertising creative and e-shot design. She’s even created bespoke Teams meeting backdrops for us! She’s been fantastic to work with on every level and I’m not writing this recommendation because I was asked to either.
Jo has quickly understood the scope of the projects we’ve asked her to work on, she’s been super responsive, turns work around in an impressive period of time and her pricing is consistent and competitive. Most importantly though her design work is excellent. I would highly recommend Jo for your business design requirements. Keep some capacity for more work from Bluecube though please Jo!