Services

Beautiful, functional design that puts users first

Great design should make things clear, consistent and compelling. I create digital experiences that do just that.

Design services

Wireframes

Wireframes lay the groundwork for your website’s structure and content hierarchy.

By focusing on layout and functionality without the distraction of fonts, colours or imagary, we ensure a solid foundation that supports your goals and user needs.

UX Design & Prototyping

I create interactive prototypes that allow us to explore and refine your website’s flow and functionality early in the process.

This collaborative approach helps us make informed decisions and ensures a seamless user experience before development begins.

Accessible design thinking

Accessibility is integral to my design process. From color contrast and typography to navigation patterns and content hierarchy, I design with inclusivity in mind, ensuring your website is usable, or social media campaigns are visible, to all.

Style guides & brand application

If you already have a brand, I’ll bring it to life online with consistency and clarity.

If starting a brand from scratch, I can create a digital-first style guide that covers colour palettes, typography, spacing, and interaction styles – everything your site needs to feel polished and cohesive.

Social Media Campaigns

Want your website or product to make an impact? I offer campaign support to help you shout about it – from eye-catching visuals to strategic content planning.

Whether it’s a one-off announcement or an ongoing social presence, I’ll guide the creative and collaborate with the right people to get results.

Branding

A clear, consistent brand makes a lasting impression. I partner with trusted designers to create or refine your visual identity – from logos and colour palettes to full brand guidelines. Your brand will be designed to work across digital and print, and align perfectly with your new website.

My approach

Flexible by design

While we’ll start by scoping out the pages and templates your website needs, I know that design is an evolving process. What sounds good on paper might not translate well in practice.

I make sure we land on a design that truly works for your content – even if that means adjusting the approach along the way. I’m flexible where it counts, without compromising on clarity or adding unexpected costs.

Using the right designer for the job

While I handle most design work, I recognise when a project can benefit from specialised expertise.

I collaborate with trusted freelancers in areas like illustration or branding to bring the best results to your project.

Design that understands development

With a strong background in front-end development, I design with implementation in mind. This ensures smoother handoffs, efficient development, and visuals that function seamlessly in the browser.

Accessibility baked in

Good design is inclusive. I integrate accessibility standards from the beginning, considering aspects like keyboard navigation, screen reader support, semantic structure, color contrast, and font sizes. The result is a website that’s accessible to as many users as possible.

“Design isn’t decoration – it’s problem-solving that puts your users first.”
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“Jo is great to work with, very professional but equally as approachable and has the patience of a saint!  We had a fair idea of some of what we wanted, but also not sure how it would look and work. Jo steadily steered us through what would work well, and what would not. She certainly won over our confidence.”

Ken White
Complete Accommodation

Web Design case studies

Ready to design something amazing?

Whether it’s a small step or a giant leap, I’m here to guide your project.

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