Services

Beautiful, functional websites that put users first

Whether you’re after a full website design or UX support for an existing project, I create intuitive, accessible digital experiences that look great and perform even better.

Design services

Wireframes

They might not pack a visual punch, but wireframes are a crucial step in the process. They help us focus on content hierarchy, structure, and messaging — without getting distracted by colours, fonts, or final visuals. It’s where we make sure the foundations are solid.

UX Design & Prototyping

I’m an expert in Figma – a collaborative design tool that gives you access to your project at every stage. Using interactive prototypes, we can explore how your website will flow and function long before a single line of code is written. It’s a powerful way to test ideas early and refine the user experience.

Accessible design thinking

Accessibility isn’t an optional extra – it’s a core part of my design process. From colour contrast and typography, to navigation patterns and content hierarchy, I ensure your site works for as many users as possible. At Starboard, accessibility is baked in from the very beginning – not tacked on at the end.

Style guides & brand application

If you already have a brand, I’ll bring it to life online with consistency and clarity. If not, I can create a digital-first style guide that covers colour palettes, typography, spacing, and interaction styles – everything your site needs to feel polished and cohesive.

My approach

Flexible by design

While we’ll start by scoping out the pages and templates your website needs, I know that design is an evolving process. What sounds good on paper might not translate well in practice.

I make sure we land on a design that truly works for your content – even if that means adjusting the approach along the way. I’m flexible where it counts, without compromising on clarity or adding unexpected costs.

Using the right designer for the job

I do most of the design work myself, but I know when to bring in another specialist.

Some projects need a particular eye – whether that’s brand illustration, motion design, or high-fidelity UI – and I’ve got a trusted network of freelancers to call on when needed.

Design that understands development

Because I’m also a front-end developer, I design with implementation in mind. That means less back-and-forth, smoother handoffs, and visuals that actually work in the browser — not just in Figma.

Accessibility baked in

Good design works for everyone. I build with accessibility standards from the start – not as an afterthought.

That means considering keyboard navigation, screen reader support, semantic structure, colour contrast, font sizes, and more. The result? A site that’s inclusive by default.

“Accessibility isn’t an optional extra – it’s baked in from the beginning.”

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“Jo is great to work with, very professional but equally as approachable and has the patience of a saint!  We had a fair idea of some of what we wanted, but also not sure how it would look and work. Jo steadily steered us through what would work well, and what would not. She certainly won over our confidence.”

Ken White
Complete Accommodation

Ready to design something amazing?

Whether it’s a small step or a giant leap, I’m here to guide your project.

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