The Challenge
Complete Accommodation (formally Complete Holiday Homes) came to me during the pandemic. They didn’t want to just focus on Holiday Homes, but needed to promote their Serviced Accommodation which was their main source of business through difficult times for the hospitality industry. This required a pivot in terms of branding and customer focus.
Project Snapshot
| Client type: | Direct Business |
| Tech : | WordPress, ACF, Custom booking system |
| Team: | Chris (Back-end), Jackson (Front-end support), Keith (SEO) |
A project after my own heart
I’m a big traveller and spend a lot of time window shopping on holiday home websites, so I was extremely excited to get to work on this! Already armed with a wealth of knowledge about how holiday accommodation websites work, I was keen to get stuck in and find out what other people thought.
User Research
For this project I conducted interviews with several different types of travellers – dog owners, families, couples, solo travellers and business people. From that I produced user personas, as well as user stories that informed the content and structure of the website.
Changing their brand name
Because their name and brand had changed, I also included an SEO specialist as part of the team to ensure they retained their google rankings, and so that customers wouldn’t get lost trying to find the new site.
The result
Complete Accommodation have been continually expanding and adding more properties since we launched the new site in 2021, as well as taking bookings way into following years. I receive regular updates from the client about the success of the new site, as well as continually adding new features and tweaking the user experience. It’s always an absolute pleasure working with the staff at Complete, and I’m very proud to feel like a big part of their team!
What they said
- Ken White, Complete Accommodation“In the 15 odd years since we started the holiday accommodation side of our business we have had 3 websites and 3 different web designers and like any good relationship when you get it right you know you have got it right and now would not consider going anywhere else. Jo is great to work with, very professional but equally as approachable and has the patience of a saint! We had a fair idea of some of what we wanted but also not sure how it would look and work and Jo steadily steered us through what would work well and what would not and certainly won over our confidence.
The website has been a huge success with loads of super positive feedback and Jo and her team are certainly people whom we can recommend, so much so we’ve commissioned her for our next project. Thanks again Jo!”
- Complete Accommodation Customer, 2025“Whilst I am writing I would just like to say what a professional website you have and the detail of your property listings is excellent. The floorplan and video included in the listing are brilliantly helpful! I am lucky enough to book probably 6 weekend breaks each year with various groups of friends. I am the party leader in all those groups and the one who spends hours hunting for suitable accommodation.
I can’t stress enough how helpful the information you include on your listing is, and how very well presented it all is. So a huge thank you to your team! Complete Accommodation will definitely be my go-to business for future holiday accommodation – I just wish I had found you sooner! We are all very much looking forward to our stay later this year.”