Portsmouth Freelancers Meet has been running for more than 15 years, and it’s something I started back in 2010 to give local freelancers a place to connect outside of traditional networking groups. Over time, it’s grown into a regular fixture of the creative calendar. But after so long, the brand and website were overdue for a refresh.
This year I gave PFMeet the full treatment: a new identity and a completely rebuilt website to better reflect what the community has become.
Why now?
The old branding had served us well, but it felt dated and didn’t represent the energy of the group anymore. The website was functional, but it didn’t make it easy for newcomers to understand what PFMeet was about before coming along. I wanted the new look to feel more welcoming, modern, and in step with today’s freelance community.
The refresh
I approached it like I would any other project:
- Brand identity – Charlotte Simonsen created a new logo and visual system with a bolder, friendlier feel.
- Website – I designed and built a clean, responsive site that makes the essentials clear: what PFMeet is, when it happens, and how to get involved.
- Content – I also restructured and rewrote the pages so the tone reflects what people experience at the meetups: relaxed, open, and supportive.
Launching the new look
We launched the new branding at the September 2025 meetup, where I also delivered PFMeet’s first talk alongside Charlotte. It felt like the right time to share both milestones: a new visual identity and a new way of contributing to the group I started.
Looking ahead
With a refreshed identity and website, PFMeet is ready for the next chapter. The goal is the same as it’s always been: to provide a welcoming space for freelancers in Portsmouth. But now with an updated brand and digital presence that helps tell that story more clearly.
