OnlyExcel approached me to redesign and rebuild their website as part of a wider repositioning of their business, shifting from Excel-based services to higher-value custom web applications.
Their existing site was holding them back. It lacked consistency, relied heavily on Elementor, and didn’t clearly communicate their evolving offer. The goal was to create a faster, more scalable platform that could support growth and convert more visitors into leads.
Project Snapshot
| Client: | OnlyExcel |
| Project: | Website Re-design & Build |
| Services: | UX/UI design, front-end development, WordPress build |
| Sector: | SaaS |
The Challenge
The project wasn’t just about improving the design – it was about realigning the entire website with the direction of the business.
Key challenges included:
- The site didn’t clearly communicate the shift from Excel services to custom applications
- Inconsistent design and structure made it difficult for users to navigate
- Heavy reliance on Elementor impacted performance and scalability
- Limited flexibility for internal updates without developer support
- Weak conversion journey with no clear funnel toward booking calls or purchasing services
Ultimately, the site needed to move from a “general service website” to a focused, conversion-led platform.
The approach
Before jumping into design, I worked with OnlyExcel to define:
- Core messaging direction (“custom applications for visionary leaders”)
- Key user journeys and conversion points
- Clear separation between Excel services and higher-value web applications
This ensured the new site wasn’t just visually improved, it was aligned with business goals from the ground up.
Custom WordPress build
The site was rebuilt using a fully custom WordPress theme, removing the reliance on Elementor entirely.
Key technical decisions:
- Gutenberg + ACF flexible content blocks
- Clean, semantic front-end (HTML, SCSS, minimal JS)
- Performance-first approach for fast load times
- Fully responsive across all devices
This gives OnlyExcel a future-proof, maintainable codebase that’s easy to extend and manage.
The result
The new OnlyExcel website is:
- Faster, cleaner, and significantly more performant
- Built on a scalable, flexible system
- Aligned with the company’s higher-value offering
- Designed to convert – not just inform
It provides a strong foundation for future growth, allowing OnlyExcel to confidently position themselves alongside more established development agencies while maintaining their niche expertise.
