The challenge
Impact Reporting had just completed a rebrand and needed someone to implement the new design across their existing WordPress website. The challenge? Their site was already content-rich and relied heavily on ACF Flexible Content layouts – meaning a total rebuild could’ve risked SEO, broken layouts, or days of manual content migration.
They needed a developer who could bring the new design to life without disrupting the current setup, and that’s where I came in.
Project Snapshot
| Client Type: | Direct Business |
| Working together since: | 2023 |
| Tech: | WordPress, ACF Flexible Content |
My approach
Working closely with their design team, Present Works, I provided WordPress-friendly wireframes to ensure the new visuals worked seamlessly within the technical boundaries of their CMS. Together, we shaped a refreshed interface that stayed true to the new brand while respecting the structure and logic of the old site. Rather than rebuilding from scratch, I developed a brand new theme around the existing ACF Flexible Content structure.
This allowed us to:
- Preserve all existing content and SEO rankings
- Avoid costly and time-consuming content migration
- Maintain a familiar editing experience for their internal team
Key technical features
- Custom WordPress theme built from scratch, optimised for performance, accessibility, and scalability
- 40+ reskinned and enhanced content modules using ACF, including new options for colour schemes, layout toggles, and animated headers
- New page templates for areas like the Learning Library and Success Stories, with flexible logic for gated vs. public content
- Modular approach to design and development, allowing the team to mix and match blocks for future flexibility
- ClickUp + YBug integration for streamlined feedback, bug reporting, and real-time progress tracking
- Thorough QA across all major browsers and devices, with accessibility and performance checks using Google PageSpeed Insights and WAVE
The result
Making an impact
The redesigned site launched in summer 2024 and has been performing strongly ever since – consistently attracting quality leads and traffic.
What they said
- Nil Khalifa, Impact Reporting“Jo and I have worked together for over a year now on two new WordPress websites that were fairly complex and required things like custom pricing pages, search functionality, embedding of product tours and new branding. No request was too big or too small for Jo, she was always helpful in finding us the best solution and she was all around Ahhh-mazing!”