Cheryl William is a top class personal trainer, yoga & pilates instructor and medalist in the British & English Masters.
The challenge with this project was finding a balance between the high energy, powerful energy behind strength & weight training, with the gentle and soulful nature of Yoga classes. It was also about translating Cheryl’s personality as a patient, encouraging, enthusiastic and spiritual nature across to a website.
Training with Cheryl gave us real insight into her process, which was really important to our process. Using colours to differentiate between the different services she offers, changing the feel of each section to coincide with what’s on offer.
We also did our research; speaking to many people who were either already fitness enthusiasts, or complete beginners. This was to find out what it is they would like to know when seeking out a personal trainer, making the content more valuable.